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#5 Steve Jobs

Founders

Steve Jobs' Attitude Towards Wealth

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  • Steve Jobs had a complex attitude towards wealth, which included being both broke and a billionaire.
  • He was an antimaterialistic hippie, who capitalized on the invention of a friend, who wanted to give them away for free.
  • And he was a Zen devotee who made a pilgrimage to India, and then decided that his calling was to create a business.
  • However, these attitudes seemed to weave together, rather than conflict.
  • He had a great love for some material objects, especially those that were finally designed and crafted, such as Porsche and Mercedes cars.
  • Henkel's knives and bronze appliances, BMW motorcycles, and Anselle Adam Prince, bang and allfusen audio equipment.
  • Yet the house he lived in, no matter how rich he became, tended not to be ostentatious and were furnished so simply that they would have put a shaker to a shame.
  • Neither then nor later would he travel with an entourage, keep a personal staff, or even have security protection.
  • He bought a nice car, but he always drove himself.
  • When Marcula, this is one of the first venture capitalists, are the first person to put money inside of Apple.
  • When Marcula asked his jobs to join him in buying a Lear jet, he declined, though he eventually would demand of Apple a Gulfstream to use, so that was after he came back to Apple.

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