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Opportunities for Premiumization and Competition with Nestle's Brands
The opportunity to premiumize Nestle's product lineup by investing in underexploited spring water businesses and developing functional waters. The potential to compete with Nestle's premium brands in food service and expand the product portfolio with other premium brands. The chance to enhance packaging and offer innovative solutions that increase consumer perceived value. Nestle was hesitant to pursue these opportunities as they focused on protecting their premium brands.