AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
4min snip
#172: Content Strategy | Building a Brand Strategy and Content Goldmine with Chelsea Castle, Head of Content and Brand at Close
B2B Marketing with Dave Gerhardt
Crafting Engaging Brand Strategies Through Exclusive Content
To create engaging brand strategies, differentiate between gated and exclusive content, with an emphasis on providing high-value content that fosters a sense of community among subscribers. Implement a 'subscribe once, access forever' model to make individuals feel part of an inclusive club, enhancing their loyalty through exclusive offerings like special merchandise or participation opportunities. Brand building should be approached as a narrative exercise, utilizing workshops to define the brand story and personality. Engage leadership in these workshops with creative exercises to conceptualize the brand as a person, determining its traits, voice, and visual identity. Consider strategic brand associations, tailoring these elements to fit the brand’s unique characteristics and values, ultimately guiding content creation and marketing efforts. This process allows for a comprehensive and dynamic brand strategy that resonates with the target audience and effectively communicates the brand's mission.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode