Disney+ and Max Have Bundled, Who’s Next?
The Town with Matthew Belloni
Bundling Products for Increased Customer Retention
Bundling different products together can increase customer retention as it provides added value and reduces the likelihood of cancellation. By offering a bundle, companies can cater to a wider range of preferences, making the overall package more attractive to customers and reducing the risk of churn. This strategy is particularly beneficial for services like Max, which rely on a few key shows to retain customers but may face higher cancellation rates in the absence of a bundled offering.
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