Disney+ and Max Have Bundled, Who’s Next?
The Town with Matthew Belloni
00:00
Bundling Products for Increased Customer Retention
Bundling different products together can increase customer retention as it provides added value and reduces the likelihood of cancellation. By offering a bundle, companies can cater to a wider range of preferences, making the overall package more attractive to customers and reducing the risk of churn. This strategy is particularly beneficial for services like Max, which rely on a few key shows to retain customers but may face higher cancellation rates in the absence of a bundled offering.
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