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The Town with Matthew Belloni
Disney+ and Max Have Bundled, Who’s Next?
May 13, 2024
Bloomberg journalist Lucas Shaw joins the host to discuss the new bundle combining Disney+, Hulu, and Max. They debate potential winners and losers, predict the next to join the Great Re-Bundling, and speculate on Netflix's NFL involvement.
32:01
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Quick takeaways
- Disney, Hulu, and Max bundle aims to combat subscriber churn and offer a consolidated streaming experience.
- Strategic partnership signifies a shift towards combined services, signaling a restructure in the streaming business for consumer benefits.
Deep dives
The Launch of the Disney, Hulu, and Max Bundle
Warner Brothers Discovery CEO David Zaslav announced a bundle that includes Max, Disney Plus, and Hulu starting this summer. The move aims to address the challenge of subscriber churn by offering a combined subscription at a potentially attractive price. This strategic partnership signifies a shift in the streaming landscape towards combined services, indicating a restructure in the streaming business for a more consumer-friendly experience.
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