Disney+ and Max Have Bundled, Who’s Next?
The Town with Matthew Belloni
Analyzing the Potential of Bundling Strategies in Streaming Services
The chapter delves into the strategy behind bundling Disney Plus, Hulu, and Max services, highlighting the aim of reducing churn and attracting new subscribers. It discusses the revenue generation through advertising tiers and the competitive landscape of streaming services, emphasizing Disney's dominant position. The conversation also explores the partnership between Disney and Warner Brothers' Discovery in the sports and streaming realms for mutual benefit and survival in the market.
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