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Creating a Community for Millennials: The Skinny Confidential
The podcast 'The Skinny Confidential Him and Her' and the podcasting business 'Dear Media' were created for millennial women striving to become the best versions of themselves, rather than emulating celebrities. The community formed by the podcast is non-judgmental and encourages women to be unapologetically themselves. It has grown to include a secret Facebook group with 50,000 members, fostering relationships and meet-ups in different countries. The creator is gratified by the open-mindedness and non-judgmental nature of the community, which was the main motivation behind its inception.