The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship cover image

396: From Bootstrapping Struggles to a $60M Exit and Beyond - with Bob Moore

The SaaS Podcast - SaaS, Startups, Growth Hacking & Entrepreneurship

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Bootstrap Mentality in Tough Times

Facing a challenging market environment after quitting their jobs in 2008, the founders had to bootstrap their business due to the economic crisis and lack of venture capital availability. With little personal savings, they relied on revenue as the sole source of financing, adopting a 'build-measure-learn' lean startup approach to navigate the slow market adoption of their product.

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