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Justin Welsh Shares His Secrets To Make $200,000, Add 100k Twitter Followers, & Capture 30k Emails In 5 Months

The Espresso Hour

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Craft Stories to Engage Audiences

Writing about a topic effectively requires choosing the right form. Transform newsletter topics into compelling stories that follow a five-part structure: pain, agitation, intrigue, positivity, and future solutions. This structured storytelling approach keeps the writer on track and is particularly effective on platforms like LinkedIn, which appreciates detailed narratives. Additionally, incorporate personal observations from experiences, such as gaining a significant number of social media followers, to provide unique insights. Challenge common beliefs by presenting contrarian perspectives, and enhance content by listing practical resources, software, and accounts that can help others achieve similar goals. The focus should remain on generating ideas and fostering creativity during the writing process.

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