Choosing the Right Measurement Units for Product Descriptions

Using smaller, precise units in product descriptions adds credibility and trust, making claims more believable. For example, stating that a service will take 180 minutes instead of 3 hours sounds more reliable. Similarly, describing a product as six cans of soda instead of a pack of soda is more trustworthy. It is important to ensure that the units used are easily understandable by customers. This strategy applies not just to marketing but also to all forms of persuasion. Research has shown that stating a construction project will take 52 weeks instead of one year reduces expectations of delays by 46%.