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#101: Creating a Value Prop, Fixing Your Website Messaging, and Positioning Lessons from 100 B2B SaaS Startups (with Anthony Pierri, Fletch PMM)

B2B Marketing with Dave Gerhardt

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Understanding the Importance of Focusing on Buyer Outcomes

Focusing on the outcome that the buyer cares about, rather than just the features of a product or service, is crucial in the early stages of business. Many websites fail to address the question of when and how the product should be used, as they only talk about outcomes. By understanding the buyer's perspective and emphasizing the value that the product delivers, companies can effectively communicate their offerings to potential customers. This approach allows businesses to connect with their audience and build a compelling narrative that resonates with their buyers' needs and aspirations.

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