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30 Minutes to President's Club | No-Nonsense Sales cover image

236 (Sell) Get Ahead of Deal Killers by Asking Buyers the Hard Questions Upfront (Steven Bryerton, ZoomInfo)

30 Minutes to President's Club | No-Nonsense Sales

NOTE

Navigate the Buying Journey with Insight

Identify champions within organizations who feel the pain of prospecting, as they often possess key insights yet may not be the economic buyer. Engage them in discussions about previous successful initiatives and internal stakeholders, framing future conversations with the language and concerns they express. As the sales process progresses, it is crucial to understand and facilitate the necessary external processes such as security, legal, and procurement by working backward from desired outcomes, ensuring that all steps are aligned with a clear timeline. When proposing next steps, utilize a one to ten scale to assess the prospect's enthusiasm and readiness, adjusting strategies based on their responses to maintain momentum in the buying process.

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