Cultured exs art about ten years ago. First couple of years we were just focused on survival. And then we got public in two thousand and two, cash low positive - it was clear we were going to survive. We then started really thinking about the culture,. what we wanted to be, how we wanted to operate. So over successive years, i improved the stack, which i would go through with new employees. Sometimes those new employees would love it; sometimes they wouldn't like it. But that authenticity, really a people liked in the outside world is why you're so popular now.

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