#260: How To Create A Targeted Sales Cadence for Higher Conversion Rates
Revenue Leaders
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Personalized Content and Fundamental Writing Principles in Email Marketing
Tailoring content based on persona and actions drives conversion by making the recipient feel the message is exclusive to them. Contextualizing and personalizing further prevents emails from feeling like mass messages. It's crucial to avoid mistakes like incorrect company references. Emails should follow writing fundamentals, be concise, mobile-friendly, address the recipient's needs, include a clear next step, and use an omnichannel approach for follow-ups, leveraging platforms like LinkedIn for B2B sales.
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