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S9 E1: Why DTC Success is All About the Slow Burn (ft. Dianna Cohen of Crown Affair)
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Patience is Key in Brand Growth
Desirability and authenticity are critical for brand success, and these qualities cannot be manufactured or bought. Time in the market is paramount, particularly in slow-moving categories like haircare, where consumer behavior changes gradually. Brands often need to wait years for recognition and acceptance, demonstrating the importance of patience in building a loyal customer base. Rapid growth strategies can overlook the human aspect of brand relationships, as customers require more than just acquisition; they need compelling reasons to remain engaged with the brand. The journey involves acknowledging imperfections and understanding that lasting connections take time to forge.
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