Bloomberg Businessweek cover image

2024 Will Mark End of Post-Pandemic Economy

Bloomberg Businessweek

NOTE

Optimistic outlook on iPhone 15 upgrade cycle and market growth

The iPhone 15 upgrade cycle has been strong, especially in Asia. China's performance has exceeded expectations and the install base is consistently underestimated. The world's best install base and double-digit growth in services point towards a potential four trillion dollar market in the near future.

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