Help Your Leadership Sponsor Help You: Discuss How They Can Advocate For Your Change Initiative

Change practitioners should educate executive leaders on their role as sponsors and provide them with specific guidance and a roadmap for advocating the change initiative to the leadership team. This approach is highly appreciated by leaders, as it clarifies their responsibilities and ensures they are well-informed about the communication channels and forums. While some leaders are naturally adept at this, others benefit from gentle reminders and specific tasks to focus on, especially when they have numerous responsibilities to manage.