How to Craft Messaging for Multiple Audiences with Carolyn Beaudoin
The Agents of Change Digital Marketing Podcast
Putting the Customer First in Copywriting
Conducting thorough research on clients' customers early on, focusing on jobs to be done interviews, provides a unique perspective that helps in simplifying customer targeting. By understanding what customers think they are buying and want, businesses can optimize messaging accordingly. Profiling jobs to be done leads to identifying opportunities to enhance messaging, emphasizing the importance of customer-centric content. Embracing a customer-first approach in copywriting involves moving away from traditional segmentation strategies towards a more personalized and effective method.
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