
E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts
Topline
Improving Sales Activities with AI and Data Interoperability
The insights highlight three key areas for improving sales activities in large enterprises: introducing a consolidated sales activity model, leveraging AI for optimizing user experience beyond simple actions, and offering a flexible approach to data interoperability by focusing on workflow interoperability and deep integration with applications.
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