
E66: Sales Tech Mayhem - Gartner Analyst Dan Gottlieb’s Insights on B2B Market Shifts
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Improving Sales Activities with AI and Data Interoperability
The insights highlight three key areas for improving sales activities in large enterprises: introducing a consolidated sales activity model, leveraging AI for optimizing user experience beyond simple actions, and offering a flexible approach to data interoperability by focusing on workflow interoperability and deep integration with applications.
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