David Siegel's Failed Attempt to Create a Novel Platform Called Honey Shed

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Drogo 5 was not going to pump out assembly lines of a hoax videos even with the Air Force One success.
David wasn't going to follow the typical formula or ladder progression of a branding and advertising strategy.
Every client would get something that was appropriate for them and their audience.
Some of Drogo 5's other clients would include Microsoft, Kraft Foods, and President Barack Obama.
Of course, a jungle gym approach doesn't mean you succeed every time you leap for a new area.

What drove the meteoric rise of David Droga’s trailblazing agency Droga5? A series of daring, unexpected leaps — tactics he’s now applying at mega-scale as head of Accenture Song. Conventional wisdom tells you to ‘climb the ladder’ of success linearly — as an individual or a company. But David’s unexpected moves — leaning into creative partnerships and controversial programs — accelerated his path to scale. David tells us: “I’m more scared of repetition than I am of failure.”

Read a transcript of this episode: https://mastersofscale.com/swing-on-the-jungle-gym-david-droga/

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