Dare to make unexpected moves, w/David Droga of Droga5 and Accenture Song
Masters of Scale
David Siegel's Failed Attempt to Create a Novel Platform Called Honey Shed
Drogo 5 was not going to pump out assembly lines of a hoax videos even with the Air Force One success./nDavid wasn't going to follow the typical formula or ladder progression of a branding and advertising strategy./nEvery client would get something that was appropriate for them and their audience./nSome of Drogo 5's other clients would include Microsoft, Kraft Foods, and President Barack Obama./nOf course, a jungle gym approach doesn't mean you succeed every time you leap for a new area.
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