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Is It Time To Go All In on Video? A 2023 Update With Stephen G. Pope

Distribution First

NOTE

Strategic Distribution Shapes Content Creation

Understanding the distribution channels for content, such as LinkedIn, YouTube, and TikTok, is crucial in shaping the strategy for content creation. Merely posting on platforms like LinkedIn is insufficient; networking, connecting in DMs, and being strategic are essential. Creating a podcast and pushing it to YouTube without a well-thought-out strategy will likely result in low visibility, emphasizing the importance of early traction on other platforms.

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