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Charles in charge
Standard Deviation Podcast
Embracing a Complementary Approach to Google and Adobe Platforms
The traditional competition between Google and Adobe platforms is giving way to a more complementary approach, as Adobe's new paradigm allows for leveraging Google Analytics 4 (GA4) alongside Adobe's offerings. In the past, GA4's data limitations often led enterprises to resort to Adobe, but with the advent of new capabilities, dual implementation and integration of BigQuery data, a more collaborative strategy is emerging.
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