Deliver what they want, provide what they need

Understanding the audience's interests is key in creating engaging content. It is important to package content in an appealing way by focusing on the audience's desires while still delivering valuable information. By addressing topics that resonate with the audience and using intriguing titles, content creators can significantly increase engagement and reach. However, there might be instances where creators need to balance creating content that appeals to the audience with content that serves a greater purpose, even if it may not generate high views. Utilizing metrics like views, clicks, engagement, and retention can help in understanding audience preferences effectively.