Creators On Air Mastering YouTube Strategies with Ed Lawrence
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Feb 7, 2024 Ed Lawrence, Founder of Film Booth, shares strategies for growing a YouTube channel, including the importance of editing and storytelling. He also discusses monetization, building trust, and offers advice for creators.
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Small Audience, Big Revenue
- You don't need millions of views to build a successful business on YouTube.
- A few thousand views per video plus a strong offer can generate significant revenue.
Work In Stages, Not All At Once
- Treat YouTube growth, monetization, and scaling as three separate stages and focus on one at a time.
- Pick the stage you're prioritizing and go all in rather than trying to do everything simultaneously.
Steal Proven Titles And Thumbnails
- Validate your title and thumbnail using proven patterns on YouTube before making the video.
- Pair a working title with a working thumbnail and then write the hook and make the video.