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10min chapter
Mastering YouTube Strategies with Ed Lawrence
Creators On Air
Building Trust and Credibility on YouTube
This chapter discusses the importance of building trust and credibility through YouTube videos. It emphasizes the benefits of directing audience to email rather than other platforms and leaving a link to a product in the video description. It also explores the concept of scaling, personal branding, and hiring for creators.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode