20Product: The Secret to Successful Onboarding from Notion and Airtable, The Biggest Mistakes Startups Make in PLG Today& Why 90% of Onboarding Today is Done Poorly with Lauryn Isford, Head of Product Growth @ Notion
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Efficient Onboarding Leads to User Success
Implementing a product-led approach enhances the efficiency of sales conversations by targeting an audience familiar with the product's value. Effective user onboarding is crucial for ensuring user retention and long-term success, measured through activation rates. Activation encompasses both engagement—returning consistently after sign-up—and sophistication—completing meaningful actions within the product. A successful onboarding process fosters early habit formation and encourages users to appreciate the product's value, driving continuous interaction.
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