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The Top Content Marketing Trends of 2024 (Expert Panel)
Distribution First
Strategic Content Creation and Repurposing
Strategic content creation involves developing a foundation based on brand direction to guide what content to create. By focusing on creating tactical, helpful content rather than solely for algorithms or SEO, a substantial amount of content can be generated by distributing responsibilities across a team and leveraging various content formats. Repurposing and recycling content in different forms and angles enables the creation of a wealth of content to continuously engage audiences and gain valuable insights on what resonates with them.
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