Invest in People, Engage with Media

At the early stages of business, particularly in pre-seed funding, the focus is fundamentally on investing in people and their ideas. Building rapport and approachability through media presence enhances this connection, as prospective partners feel a sense of familiarity, even without prior personal interaction. Effective networking is crucial in the venture capital space; remaining visible and memorable is key. This can be achieved through consistent engagement on social media, such as tweeting or posting regularly on LinkedIn, to facilitate connections and opportunities for fundraising and talent acquisition.