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#225 – Growth Tactics, Audience Building, and Brains with Julian Shapiro of Demand Curve

Indie Hackers

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How to Create a Self Liquidating Funnel

If you can't make the economics of paid acquisition work, you can't get your facebook ads to work for your business./nYou can release a second product that is not the primary thing you sell, and this second product is something cheap, and is like an impuse by like when you're at the checked isle of the supermarket./nIf you push this, and if enough people buy this cheap, say 50 dollar, 20 dollar thing, that it at least breaks even on your ad cost, well, then the net gain is, you kno, have an emal address and a potentially loyal new customer./nYou can then use email like drip sequences over the next few months to convert that person to buy the prime mary product.

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