Amazon's Success in Integrating Commerce and Television

Amazon's insertion into the number one shopping day of the year was a huge success. Over 10 million people tuned into the game, exposing them to the Amazon ecosystem. With Americans spending nearly $10 billion on Black Friday, Amazon's control of the online market share is around 36-37%. This blending of commerce and television is the future, where viewers can seamlessly participate in shopping while enjoying their favorite content. This innovative concept will extend beyond sports, allowing viewers to buy items they see on TV shows. Overall, Amazon's presence on Black Friday game was a major victory.