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The Town with Matthew Belloni
The Biggest Streaming Power Moves of 2023
Dec 1, 2023
Julia Alexander, a streaming wars expert, joins Matt Belloni to discuss the most strategic streaming moves in 2023. They talk about Netflix's dominance, Disney's strategy, upfront payments in streaming, and changes at the Oscars.
32:18
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Quick takeaways
- Netflix attracts and retains subscribers by bringing popular shows like 'Suits' to their platform, decreasing churn rate and increasing global content investment.
- Amazon demonstrates their ability to insert themselves into high-profile events by streaming an NFL game on Black Friday, setting the stage for future plans in bridging the gap between advertisement and streaming.
Deep dives
Netflix Takes Power Moves in the Streaming Wars
Netflix is making power moves in the streaming wars, taking old shows like 'Suits' and turning them into major hits. By bringing popular shows like 'Suits' to their platform, Netflix is attracting a wide audience and retaining subscribers. This strategy allows them to decrease churn rate, increase prices, and invest in content globally. The success of 'Suits' on Netflix also sets a precedent for licensing agreements with other networks, where Netflix gets a discount on content while boosting the value of older shows.
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