Emphasize the word 'investment' instead of 'cost' or 'price' when discussing product offerings with clients. Present the offering clearly, and carefully structure the investment options by considering factors like immediate payment, installment options, and payment frequency. Finally, make the ask by presenting various payment options and allowing the client to choose what works best for them. These steps have proven to be highly successful, generating hundreds of millions of dollars in sales for various companies, including small businesses, individual clients, and large coaching companies.

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