E76: GTM Efficiency and the need for a “Chief Go-To-Market Officer”
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Follow Customer Signals Over Macro Trends
Companies should focus on their growth trajectory based on customer needs rather than adjusting strategies merely in response to fluctuating interest rates. By prioritizing customer feedback and behaviors, businesses can develop appropriate strategies that will naturally align with economic indicators such as interest rates. Attempting to preemptively alter strategies based solely on interest rate changes may lead to misguided priorities and a disconnection from the actual market demands.
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