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Why '90s ads are unforgettable
Planet Money
Brand and image marketing in the 90s
In the 90s, brands focused on brand and image marketing to capture mind share over wallet share due to the high competition and numerous product launches. Advertisers aimed to build long-term brand recognition, even if it didn't directly translate into immediate sales. This era was ideal for brand building as advertisers targeted audiences through TV and magazines, using effective advertising tricks including taglines and jingles to create lasting brand awareness.
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