Planet Money Why '90s ads are unforgettable
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Dec 14, 2023 Dive into the unforgettable world of '90s advertising, where catchy jingles and memorable taglines ruled. Discover how everyday products like soap and milk became icons through innovative strategies. The nostalgic impact of commercials back then shaped consumer culture in ways we still feel today. Learn about the evolution of branding strategies, from the creativity of past campaigns to today's data-driven marketing. Explore the humorous twists of the 'Got Milk' campaign and its cultural significance.
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Childhood Commercial Reenactment
- Sarah Gonzalez's sisters reenacted a car insurance commercial, highlighting the memorability of '90s ads.
- Despite limited TV time, they recalled jingles, scripts, and even phone numbers from commercials.
Ubiquitous Ads of the '90s
- '90s ads were memorable due to their ubiquity and collective viewing experience, enhanced by technological context.
- This era fostered shared experiences and recall of catchy jingles and slogans, unlike today's fragmented media.
Soap Opera Origins
- Procter & Gamble, the "OG of advertising," sponsored radio shows like "Ma Perkins" to market soap.
- This led to the term "soap opera," dramas created for selling soap to housewives during daytime radio.
