Why '90s ads are unforgettable
Planet Money
00:00
Rebranding Milk: The 'Got Milk' Revolution
This chapter explores the marketing struggles of the milk industry in the early 90s, particularly in California, and the creative strategies employed to revitalize its image. Highlighting the 'Got Milk' campaign and its use of humor and celebrity endorsements, the chapter examines its impact on consumer awareness and brand recognition despite failing to reverse declining consumption trends. The discussion reflects on how innovative advertising back then set the stage for modern marketing approaches and challenges in an evolving media landscape.
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