Ugly Ads Perform Best, Marketer Says
Ecommerce Conversations
Balancing Risk Aversion with Learning Opportunities in Advertising
While setting high caps on spending can prevent financial losses and lead to immediate efficiency, allowing campaigns to spend more can provide valuable data for learning and optimization. This approach may result in initial losses, but it can uncover new opportunities for better performance. This strategy is recommended for those willing to invest time in deep analysis and learning, while rigid bids and cost caps are advised for those lacking resources for extensive monitoring and adjustments.
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