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The 7 Human Hijacks - Covert Marketing Methods the Brain Can't Resist
My First Million
The Power of a Great Demonstration
A compelling demonstration can transform a product's perception and drive significant sales success. Otis, despite initially struggling to sell elevators, leveraged a grand demonstration at the Crystal Palace orchestrated by marketing genius P.T. Barnum. By showcasing the safety of his elevator's breaking system through a dramatic event—where an assistant cut cords while he stood inside—the demonstration captured public attention and reassured potential customers. The phrase 'all safe here' captured in reports consolidated trust in his invention. This event generated significant media coverage and interest, demonstrating that powerful demonstrations create mental impressions and drive crowds, evoking the principle that 'nothing attracts a crowd like a crowd.' Effectively, a well-executed demonstration not only illustrates a product's value but also generates buzz and establishes lasting brand recognition, as evidenced by the enduring prominence of Otis elevators in today’s market.
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