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Ep. 294: Unconventional Jiu-Jitsu Careers, feat. Kiaya Jackson
BJJ Mental Models
Differentiate or Fail: Stand Out in Jiu-Jitsu Content Creation
Entering jiu-jitsu content creation typically leads to a focus on technique instructionals; however, the market is oversaturated, making this approach less viable for most creators. Simply producing content that is comparable to existing material is insufficient for attracting an audience or generating revenue. To succeed, content must offer exceptional value that compels viewers to abandon their current preferences. Given the abundance of free high-quality material available on platforms like YouTube, merely adding to the existing pool of technique videos is unlikely to make a significant impact. An example of successful differentiation is Lachlan Giles with submeta, who utilizes advanced development resources to create a superior platform and content library. Challenging creators to assess their capacity to surpass established standards, the insight emphasizes the necessity for innovation and distinctiveness in content strategy rather than following the conventional route.
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