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The Tim Ferriss Show cover image

#735: Craig Foster of My Octopus Teacher — How to Find the Wild in a Tame World

The Tim Ferriss Show

NOTE

Engagement Through Charismatic Species

Telling stories about a charismatic species can lead individuals to consume content which eventually inspires them to make personal changes. For instance, showing interest in the oldest tree in the neighborhood may lead to becoming more engaged with environmental activities, like trail repair. By piquing someone's curiosity and starting small, it is possible to gradually cultivate a deeper involvement in a cause or community.

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