• Creating your own category in product marketing is often considered the epitome of success.
  • Having strong differentiators is useful, but creating a category can be a waste of time.
  • Creating a new category is a huge and demanding task, especially in B2B SaaS.
  • Having a super tiny niche with no competitors may not be beneficial because buyers don't work that way.
  • There are alternative approaches that give the feeling of category creation and are more effective.

Get the Snipd
podcast app

Unlock the knowledge in podcasts with the podcast player of the future.
App store bannerPlay store banner

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode

Save any
moment

Hear something you like? Tap your headphones to save it with AI-generated key takeaways

Share
& Export

Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more

AI-powered
podcast player

Listen to all your favourite podcasts with AI-powered features

Discover
highlights

Listen to the best highlights from the podcasts you love and dive into the full episode