20Growth: The Golden Rule to $100M in ARR, Why CAC to LTV is BS Early On, Why Your First Growth Hire Should Be a Former Founder & How Ramp Does 200 Growth Experiments Per Quarter with Guillaume Cabane
The Twenty Minute VC (20VC): Venture Capital | Startup Funding | The Pitch
Maximizing Marketing ROI through Target Audience and KPI Alignment
The key to maximizing marketing ROI lies in recognizing when a target audience has been exhausted. It's important to shift strategies to Account-Based Marketing (ABM) if the audience is too small for other approaches. By aligning marketing KPIs to sales, it becomes easier to determine the effectiveness of a channel and make informed decisions about where to allocate budget and resources. Rejecting KPIs that do not directly tie to revenue can help maximize the returns driven by marketing efforts.
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