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Ralph and Kasim go on a Field Trip - The 5 Biggest Marketing Opportunities For 2024(MATG)
Perpetual Traffic
Understanding the Sales Funnel and Customer Journey
The sales funnel is divided into three segments - intent, consideration, and awareness, much like the journey from Los Angeles to New York, where intent is the final decision to buy, consideration is evaluating options, and awareness is the initial phase. Google excels in moving customers from intent to consideration unlike Meta, and the funnel represents a time-money matrix, with the bottom being the fastest and most expensive, and as customers move up the funnel, the process becomes more detailed and varied.
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