The Power of Branding in Influencing Behavior

Branding has the ability to influence behavior at scale, as seen historically with branding cattle. The objective of branding was to alter behavior - with a brand, individuals may return a cow to its owner or harm it out of hatred, unlike an unbranded cow that may be treated differently. Ultimately, branding is about changing behavior on a large scale through creating a distinct identity that evokes specific responses.

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