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The Power of Time Horizon: How to Master Your Money (with Lewis Howes) Pt.2 - June ‘22 | Ep 525

The Game with Alex Hormozi

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The Power of Using 'Extremely Expensive' in Sales

Use 'extremely expensive' as a price anchor/nBracing the customer for an expensive product is more likely to close the sale/nMinimizing the price has a counteractive effect

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