2min snip

The Knowledge Project with Shane Parrish cover image

#173 Frank Slootman: Doing Less, Doing Better

The Knowledge Project with Shane Parrish

NOTE

The Power of a Great Product and the Importance of Selling

A great product can almost sell itself, with its amazing benefits and incredible user experience. Companies like Snowflake and VMware have experienced this firsthand. However, relying on momentum can become a problem when salespeople are faced with the challenge of actually selling. It's important to hire salespeople who have the experience of fighting and campaigning, as it builds the necessary skills and focus.

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