Map Beliefs to the Customer Journey

Identifying required beliefs involves mapping them to the stages of the customer journey: awareness, consideration, and decision. In the awareness stage, potential customers recognize their problem but may not know your solution. During consideration, they explore various solutions, possibly outside your category, emphasizing the importance of clarity about what your offering can achieve. Finally, in the decision stage, beliefs shift to focus on your credibility and reputation as customers evaluate specific providers. Structuring these beliefs around the journey allows for a targeted approach in understanding what customers need to believe to make a purchase.