The Proof with Simon Hill cover image

Nutrition for performance and a healthy heart | Professor Christopher Gardner, PhD

The Proof with Simon Hill

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The Benefits of High Fiber Carrots

Presence of a glorified nutrient and absence of a vilified nutrient add value to food./nUsing appealing names for vegetables can increase consumption./nWhen high fiber or low sodium claims were made, people chose 25% less vegetables./nThe perception that low sodium means tasteless has dissociated health and taste./nTaste is prioritized over health claims when making food decisions.

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