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How to Create a No-Cost B2B Influencer Marketing Program

Social Media Marketing Podcast

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Harness Community Insights for Effective Research

Engaging with your community is a powerful way to identify valuable resources and individuals in your field. By posting questions on social media platforms like LinkedIn, you can gather insights on influential figures to feature, creating collaborative lists based on community input. Joining specialized groups, such as MoPros for marketing operation professionals, provides access to rich networks and discussions for further research. Conducting detailed manual searches on LinkedIn allows for a thorough examination of potential individuals, focusing on their titles, follower counts, posting frequency, and engagement levels. This method ensures that featured individuals genuinely contribute and resonate with the audience, as building a curated list may require considering more candidates than ultimately selected.

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