To Make Higher Performing Ads, Know What Your Customers REALLY Want (With Sarah Levinger)
The Andrew Faris Podcast
Emotional Purchases Drive Success
Understanding human behavior is crucial for driving purchases, as emotions significantly influence buying decisions. Consumers often engage with brands not just to acquire a product but to satisfy emotional needs, allowing them to later rationalize their choices through logic. Effective branding requires identifying the emotional direction a brand should take, recognizing that the actual product sold serves merely as a vehicle for emotional engagement. Thus, leveraging psychological insights aids in creating strategies that resonate deeply with customers, leading to successful sales outcomes.
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